Super Bowl LX, Milan Cortina Winter Olympics Go “4K All Day” on Peacock & NBC: Details
The Super Bowl and Winter Olympics are coming in 4k on Peacock and NBC.
Want to watch the 2026 Super Bowl and Winter Olympics like you’ve never seen them before? Then mark your calendar for February 8 when Peacock and NBC are going 4K all day for some of the best sports coverage you’ve ever seen.
On Sunday, February 8, NBCUniversal will present Super Bowl LX and the Milan Cortina 2026 Olympic Winter Games live all day in 4K HDR on Peacock and NBC. It’s a history-making moment, marking the first time a Super Bowl and the Olympic Games will be presented in 4K HDR on Peacock and NBC.
The 4K day will start with live Winter Olympics coverage on Peacock and NBC at 7 a.m., with Super Bowl pregame coverage taking off at noon leading up to Super Bowl LX at 6:30 p.m. and followed by Primetime in Milan at 10:45 p.m. The total day of coverage will provide fans with 17 hours of 4K HDR coverage on what will mark one of the biggest days in sports history.
RELATED: Watch Super Bowl LX Exclusively on Peacock Live Right Here
As part of a Legendary February of huge sporting events on NBC and Peacock, the streaming service will also debut a Multiview feature in beta on mobile during the Milan Cortina Winter Olympics along with new sharing options for Olympic-related clips and mini-games. The four-box vertical display will showcase the top four events at any given time, as well as an event-specific Multiview for curling.
“When you’re about to present the biggest month in U.S. sports media history, you want to make sure you’re giving fans the best experience possible – so that’s exactly what we have planned on NBC and Peacock for Super Bowl LX, the Milan Cortina Winter Olympics, and NBA All-Star Weekend,” NBC Sports President Rick Cordella said. “Building on NBC Sports’ long-standing commitment to innovation across all platforms, we’ll be celebrating the action on the field, slopes and court with our signature storytelling, state-of-the-art production, and dynamic streaming features that together bring these incredible sporting events to life for audiences at home.”
RELATED: Watch All of the Winter Olympics Live From Milan Cortina on Peacock Right Here
Peacock users will also be able to share their favorite Winter Olympics Highlight clips and trivia and Prediction Game results with friends and family directly from mobile via text and social networks. The ability to share their wins creates an opportunity to spark friendly competition and foster connections – all while they are watching the world’s greatest sporting event unfold.
“Peacock is the first streamer to deliver major live sports at this scale, seamlessly presenting many simultaneous events, with millions of people coming to the platform at once, over several days,” Patrick Miceli, Chief Technology Officer, NBCUniversal Media Group and Global Streaming, explained. “This impressive performance is possible because of Peacock’s industry-leading infrastructure that supports unmatched reliability, especially under peak demand.”
February 8 “4K All Day” Schedule on Peacock & NBC
- Coverage on NBC and Peacock begins at 7 a.m. ET with a live presentation of the Winter Olympics from across northern Italy. Super Bowl LX coverage begins at noon ET with the NFL Films-produced Road to the Super Bowl. Live Olympic coverage continues throughout the afternoon on Peacock.
- At 1 p.m. ET, the Super Bowl LX Pregame Show kicks off from the San Francisco Bay Area on NBC and Peacock, leading into Super Bowl LX at 6:30 p.m. ET on NBC, Peacock, and Telemundo.
- Following Super Bowl post-game coverage, including the awarding of the Lombardi Trophy, coverage from Italy continues with the Milan Cortina Winter Olympics Primetime Show, Primetime in Milan, at approximately 10:45 p.m. ET on NBC and Peacock.
- After local news coverage at Midnight ET, the day concludes with Olympic Late Night hosted by TODAY co-anchor Craig Melvin at 12:35 a.m. ET.
